Google Analytics 4 Enhanced PRO

Track every interaction on your trip pages and checkout — view_item, add_to_cart, begin_checkout, purchase, refund — as GA4 ecommerce events. Send them browser-side via gtag.js and (optionally) server-side via the Measurement Protocol for accurate purchase tracking even when ad-blockers strip the browser tag.

What you'll need

Thing	Where to get it
A Google account	https://accounts.google.com/
A Google Analytics 4 property (NOT Universal Analytics)	https://analytics.google.com/ — Admin → Create → Property. UA was sunset July 2023.
A Web data stream inside the property	Admin → Data Streams → Web
Yatra Pro license + GA4 module enabled	Yatra → License + Yatra → Modules → Google Analytics 4 Enhanced.

Don't have GA4 yet?

Follow Google's getting-started guide: https://support.google.com/analytics/answer/9744165. The whole sign-up takes ~5 minutes.

Step 1 — Find your Measurement ID

1. Sign in at https://analytics.google.com/.
2. Click the gear icon (bottom-left) to open Admin.
3. In the Data Collection and Modification column → Data streams.
4. Click the row of the web stream that points at your Yatra site.
5. Copy the Measurement ID at the top right of the panel — it looks like G-XXXXXXXXXX.

For visual reference, see Google's own walkthrough: https://support.google.com/analytics/answer/9539598.

Step 2 — (Optional) Create a Measurement Protocol API secret

This step is only needed if you want server-side tracking (recommended — bypasses ad blockers).

1. In the same Web stream details panel, scroll to Events → Measurement Protocol API secrets.
2. Click Create.
3. Nickname it Yatra YOUR-SITE-NAME. Click Create.
4. Copy the Secret value — looks like a 22-character string. Save it.

You'll paste this into Yatra alongside the Measurement ID.

Step 3 — Enable the module

1. Open Yatra → Modules.
2. Find Google Analytics 4 Enhanced → toggle on.
3. Reload to surface the settings panel.

Step 4 — Configure in Yatra

Open Yatra → Settings → Integration → Google Analytics 4 and fill in:

Field	Setting ID	What to put
Measurement ID	ga4_measurement_id	G-XXXXXXXXXX from Step 1.
Track view_item	ga4_track_view_item	Fires when a customer views a trip page.
Track add_to_cart	ga4_track_add_to_cart	Fires when the customer hits Book Now.
Track begin_checkout	ga4_track_begin_checkout	Fires when the customer reaches the payment step.
Track purchase	ga4_track_purchase	Fires on successful payment. Critical for revenue reports.
Use Measurement Protocol	ga4_use_measurement_protocol	Adds a server-side post on every event in addition to the browser tag. Recommended.
Debug mode	ga4_debug_mode	Sends debug_mode=1 with every event so events show in GA4 DebugView.
API secret	ga4_api_secret	The Measurement Protocol secret from Step 2. Shown only when Use Measurement Protocol is on.

Currency and amounts

GA4 events include currency and value automatically — defaults to your site currency from Settings → Currency. Yatra always uses the booking's actual currency, not the visitor's locale.

Step 5 — Verify in DebugView

DebugView is GA4's live event console.

1. In Yatra, turn on Debug mode (Step 4).
2. In a private browser window, install the free GA Debugger Chrome extension OR add ?debug_mode=1 to your URL.
3. Visit your site → trip page → click Book Now → start checkout (you can stop before paying).
4. In GA4, open Admin → DebugView (the URL pattern is https://analytics.google.com/analytics/web/#/p<PROPERTY_ID>/admin/debug-view).
5. You should see view_item, add_to_cart, and begin_checkout flowing in within ~30 seconds.
6. Complete a test booking (free / test gateway) — purchase should appear with the correct value and currency.

Real-time vs DebugView

Don't confuse Realtime with DebugView. Realtime samples a subset of traffic and lags 30 seconds. DebugView shows only events tagged with debug_mode=1 but in true real time.

What each event carries

Event	Key parameters
view_item	item_id (trip ID), item_name (trip title), item_category, price, currency
add_to_cart	Same as above + quantity (number of travelers)
begin_checkout	Same + value (running total)
purchase	Same + transaction_id (booking number), tax, value, full items array
refund	transaction_id of the refunded booking + amount

Troubleshooting

No events in DebugView — Debug mode in Yatra is off, OR the GA4 Chrome extension isn't installed in your test browser. Both produce the same symptom (events go to the Realtime report instead).

purchase events but no value — your trip has no price set, or the booking total is zero. GA4 needs value to compute revenue.

Doubled events — you've left an old gtag snippet in your theme. Remove any manual GA4 snippets and let Yatra emit them.

Measurement Protocol returns 4xx — usually a wrong API secret. Regenerate it and paste fresh. Check wp-content/uploads/yatra/ga4-debug.log (created when Settings → Advanced → Debug mode is on).

Conversions don't show in Google Ads — purchase events become conversions only after you mark them as such in Admin → Events → mark as Conversion.

Useful links

• GA4 dashboard: https://analytics.google.com/
• Set up GA4 for the first time: https://support.google.com/analytics/answer/9744165
• Measurement Protocol reference: https://developers.google.com/analytics/devguides/collection/protocol/ga4
• DebugView help: https://support.google.com/analytics/answer/7201382
• Mark events as conversions: https://support.google.com/analytics/answer/12844695

Where to read more

• All modules — module catalog.
• Settings → Integration — every field reference.
• Facebook Pixel — pair browser + server tracking with Meta as well.